**UGC vs. Influencer Campaigns on Vidovo**

When creating a campaign on Vidovo, you’ll need to decide whether to launch a **UGC Campaign** or an **Influencer Campaign**. Both options help you work with creators, but they serve different goals.

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## UGC Campaigns

UGC campaigns are designed to help you quickly produce content assets that you can use across ads, social, and owned media.

- ✅ **Content is delivered to your brand** (you own and use it wherever you want).
- ✅ Best for **paid ads, product pages (Website, Amazon, Walmart), and organic posts**.
- ✅ Focused on **quality content at scale** rather than reach on a creator’s personal channel.
- ⚡ Great for testing multiple hooks, formats, and variations.

Example: Launching a new skincare line? Run a UGC campaign to generate 20 TikTok/Reels variations that your team can test in ads.

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## Influencer Campaigns

Influencer campaigns are for when you want creators to **publish directly on their own channels**, reaching their built-in audience.

- ✅ Content is posted on the **influencer’s account**, not just delivered to you.
- ✅ Best for **brand awareness, launches, and community building**.
- ✅ Ideal when **authenticity and audience trust** are as important as the content itself.
- ⚡ Great for seeding products and running collaborations that drive buzz.

Example: Releasing a limited edition drop? Run an influencer campaign to get creators sharing unboxings with their followers.

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## Quick Comparison

| **Feature** | **UGC Campaign** | **Influencer Campaign** |
| --- | --- | --- |
| **Content Delivery** | Sent to your brand | Posted on influencer’s channels |
| **Best For** | Ads, PDPs, content libraries | Awareness, community, launches |
| **Scale** | High volume, variations | Lower volume, higher reach per post |
| **Ownership** | Brand owns full usage rights | Rights negotiated, tied to influencer content |

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## Which Campaign Should You Choose?

- Choose **UGC** if your goal is to **build a content library, test ad creative, or scale retail assets**.
- Choose **Influencer** if your goal is to **tap into creator audiences for awareness, engagement, or credibility**.

Pro Tip: Many brands run **both** — UGC campaigns for scalable assets and Influencer campaigns for reach.

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## What’s Next?

- Learn [how to launch your first campaign](/hc/vidovo-guide/articles/brands-how-to-create-a-campaign).
- Learn [how to write a great campaign brief](/hc/vidovo-guide/articles/how-to-write-a-great-campaign-brief).

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