What you’ll need
Before you start, make sure you have:
- An Instagram account you can log into
- A Facebook profile you can log into
- Access to both accounts on your phone or computer
- A Facebook Page (if you don’t have one, you’ll create it below)

Step 1: Switch your Instagram to a Business account
You can do this on mobile or desktop.
On mobile (recommended)
- Open the Instagram app
- Tap your profile (bottom right)
- Tap the menu (three lines in the top right)
- Tap Settings and privacy
- Scroll to Creator tools and controls
- Tap Switch account type
- Choose Switch to Business Account
On desktop (browser)
- Go to Instagram in your browser and log in
- Open Settings
- Scroll to Creator tools and controls
- Select Switch to Business Account or Professional Account
- Follow the prompts to finish

Step 2: Create a Facebook Page (only if you don’t already have one)
If you already have a Page, skip to Step 3.
- Open Facebook and go to your profile
- Click Pages
- Click Create Page
- Fill out the basics:
- Page name: your name or your brand name
- Category: something like Digital Creator or Influencer
- Bio: a quick 1–2 sentence description (optional)
- Add a profile photo and cover photo (optional)
- Click Publish
You don’t need any posts or followers for this to work.
Step 3: Open the Facebook Page you want to connect
- On Facebook, go to Pages
- Find Pages you manage
- Click the Page you want to connect to Instagram
Step 4: Connect your Instagram account to your Facebook Page (Facebook method)
- While viewing your Facebook Page, go to Settings
- Scroll to Permissions
- Click Linked accounts
- If Instagram isn’t connected, click Connect account
- Log into Instagram when prompted and approve the connection
Alternative: Connect inside Instagram (Instagram method)
If the Facebook method doesn’t work, try this:
- Open the Instagram app
- Go to your profile
- Tap Edit profile
- Scroll to Profile information
- Tap Page
- Select and connect the Facebook Page you want to use
You’re done ✅
To confirm everything is set, make sure:
- Your Instagram is set to a Business account
- Your Instagram is connected to a Facebook business/professional Page