Getting Started
How to sign up to Vidovo and use the platform to grow your brand.
What is User-Generated Content (UGC)?
UGC Definition and Overview User-Generated Content, commonly referred to as UGC, includes all types of material linked to a brand, crafted by individuals such as customers, fans, or independent contributors who are not formally affiliated with the company. UGC comes in so many forms - testimonials, social media posts, reviews, videos, podcasts, or essentially any form of online content that features a creator that isn't directly associated with the brand. UGC ad creative examples The Evolution and Impact of Content Creators in User-Generated Content Profile of Modern Content Creators In the world of User-Generated Content (UGC), content creators often do not possess a large following. Many are equipped with just their smartphones, capable of capturing high-quality photos and videos, to produce content. This process often starts as a hobby, a strategy to draw visitors to their personal websites, or as a way to express their passion for their favorite brands. What sets these creators apart is their authenticity and enthusiasm for the products or services they showcase. They excel in crafting content that is both genuine and captivating, making it highly relatable and engaging for their audience. Advancements in Technology Enhancing UGC A significant factor in the surge of UGC has been the widespread accessibility of technology, almost every phone has 4k camera built-in. And popular apps like "cap-cut" or editors built into apps like TikTok make editing videos a breeze. Previously the barrier-to-entry was thousands of dollars in recording equipment and advanced software. This technological explosion has democratized content creation, allowing virtually anyone to produce professional-grade visual content. This accessibility has been a game-changer, enabling more individuals to participate in content creation and contribute to the UGC ecosystem. The Economic Advantage of UGC Cost-Effectiveness and Performance Brands are increasingly turning to UGC is the cost-effectiveness of video content production. It used to cost thousands of dollars for a single production-ready advertisement to be created. Now you can get production-quality videos ready to posted to your social media or promoted through advertisers for as low as $99 a video. The ability to produce diverse content at a lower cost means brands can cover more ground in their marketing efforts. They can experiment with different types of content, target various segments of their audience more effectively, and adapt quickly to changing market trends or consumer behaviors.
Brands: How to Create a Product?
This guide will show you how to create a product for your campaign. Step 1: Start at the Vidovo home page - Go to the "Your Products" tab on the Vidovo home page Step 2: Create a Product - Click the "Create New" box to create a new product Step 3: Submit Your Product - Select a product type (i.e., digital or physical) - Add the name of your product - Add in your external link - Drag and drop a photo - Add notes specific to the project - Press "submit" to publish your product! For further assistance or queries, feel free to reach out to Vidovo's support team. We're here to help you succeed!
Brands: How To Create a Campaign?
This guide will show you how to create a campaign. Step 1: Create a New Campaign - Go to the Campaigns tab listed in the Explore section and click “New Campaign”. Step 2: Choose a Campaign Template or Start From an Empty Campaign - Now a text box will be displayed, you will select one out of the three templates to create your campaign. For demonstration purposes, let's select "Or start from an empty campaign" - Type your Campaign Title into the text box and click submit. Step 3: Edit Campaign Information - Add information into the following sections: - Campaign Info - Product Info - Creative Assets - Requirements - Once all information is added, click publish. Now your campaign has been submitted! -- For further assistance or queries, feel free to reach out to Vidovo's support team. We're here to help you succeed!
Brands: How Much Should You Pay Creators?
Pricing on Vidovo follows real creator behavior — not theory. We've seen what actually works across thousands of campaigns. Whether you're testing quickly or scaling a channel, the price you pay often shapes the quality, performance, and creator experience. Below is a breakdown of what you can expect at each tier, why certain ranges overperform, and how to think about creator pay with long-term ROI in mind. Under $150 You’re typically working with newer or less experienced creators. Great for testing, scaling fast, or building up a content library — but expect some variability in quality. $150–$350 This is where the magic happens. It’s the most popular and most effective range on our platform. You're getting access to seasoned creators who consistently deliver content that performs. Whether you're testing new angles, running ads, or building organic trust — this range is where quality meets efficiency. 👉 On average, creators on Vidovo are paid at least $200, and this is what we recommend as a minimum for our brands to get strong, reliable content without overpaying. $350+ You’re now tapping into the top of the top — creators who are deeply experienced, polished on camera, and often produce premium content for both paid and organic. Not many creators sit in this bucket, but the ones who do tend to overdeliver. If your brand has the budget and wants the highest tier of execution, this range is worth exploring. A Quick Note on Pricing Philosophy Unlike other platforms, Vidovo doesn’t subsidize creator rates behind the scenes. What you see is real — set by the creators themselves. This is intentional. We’ve prioritized fairness, flexibility, and leverage for creators since day one — and it shows. Because of that, you’ll see more high-quality creators and real market pricing on Vidovo. We don’t want to be the “get cheap, fast UGC” platform — that’s not us. Yes, affordable content is possible here because we value flexibility, but we also deeply care about our creators’ experience and success. If you're looking for the lowest possible rates, we’re probably not the right partner. But if you care about building long-term brand equity with creators who actually want to work with you — we got you. Perpetual Usage Rights = Long-Term Value One thing that sets Vidovo apart: All content comes with full usage rights in perpetuity. That means: - No renewals - No time limits - No platform restrictions You can use the content forever, anywhere — in paid ads, organic, email, retail, whatever. This dramatically increases the long-term value of each asset and helps justify higher rates. What Impacts Pricing? It’s not just about the creator — pricing also depends on what you’re asking for: The Scope of Work - Need 1 asset or 5? - Just content or content + posting? - Want to run ads using their face/handle? All of this affects the final cost. The Type of Content Simple selfie videos cost less than polished, edited videos with B-roll, captions, hooks, or special location needs. The more effort it takes, the more you should budget. The Niche Certain verticals (e.g. health, wellness, parenting, or creators over 35) can come at a premium — they’re harder to find and their audiences are more dialed-in. Expect 20–30% higher payouts here compared to the average rate. The Creator’s Experience Like any creative work, creators charge more as they gain experience and deliver better outcomes. You’re paying for skill, not just time. 💬 Bonus Tip Use the inbox to your advantage! We’re all about flexibility and fairness — you can message creators before any transaction is done. Ask questions, clarify deliverables, or negotiate pricing. Negotiating is very common on Vidovo and super easy through our built-in chat. Brands and creators work best when they’re aligned — so don’t be shy.